A business built with heart.
Run by family and friends.

When our founder Claire Paphitis started her Ayurvedic and Wellness platform, The Ayurveda Coach, in 2018, it was with a wish to be able to educate, inspire and help heal those who were looking for ways to treat a range of conditions as well as provide tools to support a healthy mind, body and soul through Ayurveda, Reiki and Sound Healing. Through working with patients 1:1, it became clear there was a huge struggle for people trying to give up or reduce their caffeine intake. Herbal teas didn’t make the cut- lacking the comfort that a frothy cup of coffee would offer. Alternatives such as chai, turmeric and matcha lattes were out there, but so often laden with sugar and synthetic flavourings and offering very little health benefits.

And so, the seed was  sown to research and create a range of drinks that could be enjoyed by everyone; that would have  comfort and ritual, that would nourish and nurture from within, that would combine ancient Ayurvedic knowledge of herbs, adaptogens, spices and their healing properties to create something that would not only taste good, but do you good.

Claire reached out to her friend and herbalist Syndi Duke, who had been supplying herbal supplements to The Ayurveda Coach for years. Syndi’s knowledge and passion for herbs combined with decades of experience in blending herbs and spices made it a perfect partnership.  Claire’s vision was to create an initial range that would help to curate small moments of calm into everyone’s day, every day. Rituals to revitalise you in the  morning, soothe you in the afternoon and calm you at night.  Over the course of 18 months the core trio of Ayurvedic Turmeric Latte, Ayurvedic Rose Latte and Ayurvedic Moon Milk were carefully formulated and taste-tested until we were absolutely satisfied with their taste and their benefits. In Ayurveda, the energy of the herbs and the process in which they are blended is extremely important. To this end, each of our blends are carefully handcrafted with love and care by our Master Blender using the finest quality whole herbs and spices -all of which are freshly ground and infused into a base of coconut milk powder.

The final part of the puzzle was conveying the beauty and vitality of our drinks, while invoking a connection to the emotions of each drink and how we hope they will make you feel, both inside and out. Thankfully, our founder Claire is married to a very talented graphic designer, George, who was able to convert her vision for the brand into the bold, bright graphic designs you see here on our website and our pouches.

We thank you for supporting our small, artisan business and for sharing in our journey. We have poured all our love and hearts into crafting and creating something that we hope will inspire daily moments of self care and a deeper interest into the wonderful world of Ayurveda.